Strategi Pembangunan Pariwisata Berkelanjutan Kayangan Api Kabupaten Bojonegoro
Sustainable Tourism Development Strategy for Kayangan Api in Bojonegoro Regency
Sustainable Tourism Development Strategy for Kayangan Api in Bojonegoro Regency
Nida Nabila
Universitas Jember
Nunung Nuring Hayati
Universitas Jember
Ratih Novi Listyawati
Universitas Jember
Abstract
Kayangan Api is a geological and cultural tourism attraction located in Sendangharjo Village, Bojonegoro Regency. Kayangan Api tourism site has high spiritual and historical value; however, the management of Kayangan Api tourism still faces various challenges such as poorly maintained facilities, unsustainable waste management, minimal promotion, and low local community participation in the creative economy. Therefore, the aim of this research is to formulate sustainable tourism development strategies using the Importance Performance Analysis (IPA) method and data triangulation approach. Surveys were conducted with 100 tourist respondents and structured interviews with stakeholders. The analysis results indicate that the priority aspects of development are accessibility, amenities, tourism activities, and additional services. The sustainable tourism development strategy for Kayangan Api includes infrastructure improvement, provision of public transportation, development of tourism activities, and offering tourism packages. Collaboration between the government, local communities, business actors, academics, and the media is key to achieving sustainable tourism management. This study is expected to serve as a basis for policymaking in tourism development in Kayangan Api and to promote the preservation of local cultural and environmental values.
Keywords: Tourism, Kayangan Api, Sustainable
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