Pengembangan Kawasan Wisata Unggulan di Kecamatan Ambulu, Kabupaten Jember

Abstract
Ambulu District has tourism potential, ranging from natural, artificial, to cultural tourism objects with a total of eight tourist attractions. The tourism potential owned by Ambulu District is directly proportional to the existing policies in Jember Regency. Jember Regency is included in the ijen cluster which is a cluster formed from the similarity of superior sectors, namely agrotourism (tourism, plantation, and fishery sectors). In addition, in the East Java RPJMD, Jember Regency is also included in the tourism and maritime corridor which means that the existing condition of Jember Regency is very supportive of the development of the tourism sector. However, in its development there is no policy or direction regarding tourism specifically, only in one of the missions in the 2016-2021 Jember Regency RPJMD, namely "Increasing the contribution of the tourism sector in order to realize Jember as one of the main tourist destinations in East Java", this is a contrast where the sub-district with the greatest potential does not have a special strategic direction regarding tourism. Solving the problem of developing superior tourist attractions in Ambulu District is carried out in  the Mix Methods method , namely searching for qualitative data with quantitative methods. The analysis used to solve this problem is scoring analysis and AHP (Analytical Hierarchy Process) analysis. The final result of this study in the form of strategic directions can be used as an input to the Jember Regency government as one of the manifestations or options in the formulation of policies regarding tourism in accordance with the mission of the Jember Regency RPJMD, as well as increasing and building awareness of the people of Ambulu District about the importance of developing a tourist area in improving living standards in the economic sector.

Keywords: Strategic Direction, Tourist Attractions, Regional Development