Tourist Perceptions of the Attractiveness of Kemiren Village as a Tourist Village Using the Importance Performance Analysis Method
Khorina Dwi Disti Amalia
Universitas Jember
Nunung Nuring Hayati
Universitas Jember
Rindang Alfiah
Universitas Jember
Abstract
A tourism village is a village with unique tourism potential and attraction, combined with rural nature and the socio-cultural life of the community, managed and packaged in an attractive manner and supported by the development of tourism supporting facilities. In the 2010-2015 Banyuwangi Regency RPJMD, tourism development is one of the priorities excellent for building the local economy, for example, a tourist village which is a tourism attraction. Kemiren Village is a tourist village owned by Banyuwangi Regency. Since the Banyuwangi Festival program took place, Kemiren Village has been included in one of the agendas aimed at introducing the Osing Kemiren Tourism Village. After the annual festival, the number of tourists increased significantly in 2019 with a total of 18,436 visitors. However, according to one manager of the Osing Tourism Village, this does not have a major impact on the village government and the local community as those who play a role in developing the tourist village. So in an effort to increase tourist attraction in Kemiren Village as a tourist village, it is necessary to have a development plan based on four components of tourist attraction, namely attractions, accessibility, amenities and additional services. The purpose of this study was to determine the perception of tourists towards Kemiren Village as a tourist village and develop development ideas to increase the tourist attraction of Kemiren Village as a tourist village. The method used qualitative descriptive analysis and IPA (Importance Performance Analysis) analysis. The results of data processing in this study indicate that the level of satisfaction is not optimal, because tourists are not satisfied with the components of tourist attraction in the Osing Tourism Village area. The Cartesian diagram shows that quadrant I is a priority. The main purpose of this research is to develop development ideas. Broadly speaking, the plan for developing ideas in quadrant I is to increase and provide variable components of tourist attraction that are less based on tourist perceptions.
Keywords: tourism village, tourist attraction component, Importance Performance Analysis ( IPA)
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