Konsep Sustainability Tourism Dengan Tema Smart Cultural Tourism Pada Desa Penglipuran, Bali

Abstract
Human need for entertainment facilities is increasing along with the modernization and development of human needs. One form of entertainment that is often accessed is tourism. The existence of tourism activities can also improve environmental, economic and socio-cultural aspects if through good planning. One of the tourism that has high potential to be developed is Penglipuran Village. However, there is a problem that is experiencing the shifting of traditional Balinese values in settlements that status as the main attraction or attraction in this traditional village. In addition, the lack of development of tourism planning concept so that the lack of differentiation so as to increase competition with the same target market as other tourist villages in Bali. The lack of competence of the village community in managing Penglipuran Village as a tourist destination has an impact on the packaging of Penglipuran Village in the tourism aspect. So the goal of this writing is to formulate a tourism development strategy with the concept of Sustainable Tourism with the theme Smart Culture Tourism. Analysis is done with descriptive analysis and SWOT.

Keywords: Tour, Sustainable, Smart, Culture